Hoteliers working with Bronevik.com can now set up an unlimited number of rates. The new tool allows you to sell through Bronevik.com the same number at different prices depending on the season, demand level, load, or other parameters. Partners will also be able to set limits on the period of stay, cancellation period and payment method.
You can set up flexible rates directly in the hotelier's personal account on Bronevik.com and in the TravelLine channel manager. Integration with other channel managers is planned for 2023.
Testing of the flexible pricing tool showed an increase in bookings up to 50% compared to using standard rates. The most popular among guests, in addition to the standard rate with breakfast and non-refundable, are the MinStay rate with a minimum stay limit, special and early booking rates.
“Previously, Bronevik.com had the technical ability to set up only the standard rate and closed rates for corporate customers. But the market dictates its own requirements, and this year we launched a tool for hoteliers to set up and manage rates on their own. Thanks to the new tool, hotels can build a flexible pricing strategy, depending on the recommendations of Bronevik.com and its promotion channels. Among them are business-travel agencies, and tour operators, as well as the largest Russian OTAs – each type of channel has a unique audience with different needs and an average bill, ”said Marina Goncharenko, Executive Director of Bronevik.com.
< strong>Hoteliers can now set up the following rates:
- Extended Stay Rate;
- Early Booking Rate;
- Meal Rate (Breakfast, Half Board, Board);
- Rate for Three and Four Guests;
- Special rate for B2C channels
- Special rate for closed B2B channels
To attract solo travelers, a hotel can set up a “Special Offer” for B2C services bookings such as MTC Travel, OneTwoTrip or Ostrovok. For hotels that do not have their own advertising budget, this is an additional opportunity to stand out in online storefronts.
To attract business travelers in closed B2B rates, the hotel can set up a special extended stay rate for corporate clients or add a rate ” weekend” for business travelers who combine work and leisure.