The Eurasian Commonwealth of Travel Industry Specialists (ESOT) will hold the III All-Russian Territory Branding Conference as part of the Intourmarket exhibition.

Territory branding — the third all-Russian conference at "Intourmarket"

Territory branding — the third All-Russian conference at Intourmarket

Experts will share practices for attracting celebrities to promoting the tourism opportunities of the regions, they will tell you how to create a brand of the territory with the help of famous people and increase the tourist flow to the region with a minimum budget; who can be the ambassador of the territory and how it will help to create a brand, etc.

The following will speak to the audience:
— Olga Zaikova, CEO of RedCongress Group, an independent expert in the field of marketing and branding of territories;
— Oksana Prityko, Deputy General Director, Center for Export, Industry and Investment Support Mosprom;
— Alexander Eliseev, Chairman of the Tourism Committee of the Murmansk Region;
— Sergey Somov, head of the Kovdorsky district of the Murmansk region;
— Natalia Serebrovskaya, Deputy General Director of the St. Petersburg Convention and Exhibition Bureau;
— Alexey Tigushkin, Tourist Information Center of Karelia;
— Sergey Khvorostyany, Deputy General Director of the Rosa Khutor Resort;
— Svetlana Chichkina, ESOT Vice President.

Conference moderators — Olga Zaikova and Svetlana Chichkina.

Territorial branding — the third all-Russian conference at «Intourmarket»

The event will take place on March 13 in Seminar Hall No. 2, Pavilion 8 of the Expocentre.
Beginning at 14:00.

You can ask questions about the conference to Olga Zaikova: +7 (926) 342-62-31, +7 (917) 506-71-52, union.esot@gmail.com

 

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