Today, April 29, the annual General Meeting of the members of the Union of Cities of the Golden Ring was held online. The heads discussed the main areas of work this year. Moreover, it is a jubilee for the route – on November 21, the “Golden Ring of Russia” will celebrate its 55th anniversary!
The heads of the cities of the Golden Ring discussed the work in the year 55- anniversary of the tourist route
At the beginning of the meeting, the President of the Union, Yaroslavl Mayor Vladimir Volkov invited colleagues to Yaroslavl in May to discuss a summer engagement strategy.
– We have to strengthen our joint work to develop the oldest tourist route and attract tourists to our cities, – Vladimir Mikhailovich emphasized.
for tourism objects. The registers of museums, eco-objects, hotels and guides are constantly updated. A unified calendar of tourist events on the route has been created, – said the executive director of the Union, Natalya Bulakh.
In 2021, the Union organized 13 info tours for bloggers, journalists and tour operators. For each tour, a non-standard program was developed, the purpose of which was to increase the number of days spent in the city and the number of returning tourists. As a result of the tours in 2021, more than 600 publications were published in the federal and regional media. Tour operators have included more than 20 new museums and hotels in their excursion programs.
It has already become a tradition to hold business business forums «Event Tourism Fair» (2021 – Vladimir, 2022 – Ivanovo). Training seminars for guides are regularly held.
To promote the route, the Union holds interregional competitions: « ;My Golden Ring» for schoolchildren and the competition of family videos “The Best Dad on the Golden Ring”. This year we will add one more contest – among bloggers and the media «Roads of the Golden Ring».
In 2022, a photo exhibition '55 Years of the Golden Ring' will open in one of Moscow's central parks. There will be a number of creative meetings with the family of the author of the route Yuri Bychkov. Information tours and business events are planned.
The Meeting participants positively assessed the work of the Directorate of the Union in 2021 and agreed on development directions in the anniversary year for the route.